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Participation in focus groups for product development
Gain actionable, direct feedback from industry experts and potential users by sponsoring a Digital Focus Group within CPHI's Sustainability Network. This exclusive opportunity allows your organisation to facilitate a virtual focus group comprised of key stakeholders in the pharmaceutical sustainability space. By leveraging the insights from this group, you can refine your products, services, or concepts, ensuring they meet the needs and expectations of your target audience while strengthening your brand’s credibility as an innovator in sustainability.
Customised Focus Group Design: Work with CPHI’s team to design a digital focus group that is tailored to your company’s needs. Whether you’re seeking feedback on a new sustainability product, an innovative concept, or a strategic initiative, the focus group can be customised to capture the insights that matter most.
Expert Industry Participants: The focus group will be made up of sustainability professionals, decision-makers, and potential users drawn from CPHI’s Sustainability Collective, a community of highly engaged industry experts. This ensures you receive relevant, actionable feedback from the very professionals who influence or make sustainability decisions in the pharmaceutical sector.
Brand Visibility: Your brand will be front and centre throughout the focus group, with your logo and messaging prominently displayed in all pre-session materials, digital invitations, and during the focus group itself. This visibility ensures that your company is associated with innovation and forward-thinking in sustainability.
Real-Time, Actionable Insights: During the focus group, you’ll have the opportunity to engage with participants, ask in-depth questions, and gather valuable feedback on your products, services, or concepts. This real-time data can be used to fine-tune your offerings or validate new ideas before bringing them to market.
Targeted Feedback: The focus group can be carefully structured to gather insights on specific sustainability topics, such as green packaging, circular supply chains, carbon-neutral technologies, or sustainable sourcing practices. This ensures the feedback you receive is directly aligned with your business objectives and sustainability goals.
Post-Session Reporting: After the focus group concludes, you will receive a comprehensive report detailing the insights gathered, including key takeaways, trends, and recommendations for refining your products or strategies. This data can be used to guide future product development, marketing campaigns, or sustainability initiatives.
Pre-Event & Ongoing Promotion: The digital focus group will be promoted via CPHI’s email campaigns, event app, and social media channels, driving awareness and participation. Following the session, you’ll have the opportunity to share key findings through CPHI’s content platforms, further showcasing your brand’s commitment to sustainability innovation.
Enhanced Thought Leadership: Position your brand as a leader in sustainability by leveraging the results of the focus group in white papers, webinars, and case studies. These materials can be shared within CPHI’s network, further establishing your expertise in the sustainability space and amplifying your voice in the industry.
