Audience Extension

Amplify your brand year‑round with Audience Extension - a premium, always‑on digital marketing solution powered by Informa’s first‑party audience data. Run campaigns any time of the year (365), independent of event timelines, with the option to align to key show moments when it suits your strategy.

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What it is

Audience Extension lets you define precisely who you want to reach across our database using the datacard, then activates targeted display campaigns on brand‑safe inventory your audiences already visit. It retains the proven delivery and governance of our event products while giving you full control over segmentation and timing.

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Who you can target (datacard)

Use flexible segmentation to build the exact audience you need:

• Product / Industry Interest
• Job Level
• Job Function
• Region

Add any additional comments to further refine your search and targeting logic.

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How it works

Once you specify your segments and provide ready‑to‑use banner creatives, we deploy your campaign across desktop, mobile, and tablet environments to reach your chosen audience on the open web. Campaigns run 365 and do not need to be tied to an event; you can schedule before, during, after, or completely outside show cycles.

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Packages and pricing

• Minimum booking: 100,000 impressions
• Rate: €45 CPM
• Minimum investment: €4,500 per campaign (based on 100,000 impressions at €45 CPM)
• Typical flight: 1 month, with flexible start dates and durations available