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Custom survey questions
Enhance your brand's visibility and gain targeted insights by sponsoring the addition of custom survey questions to CPHI’s Onsite Sustainability Survey. This exclusive opportunity allows your organisation to incorporate questions into the official CPHI event survey, which is distributed to all attendees, ensuring you receive valuable, real-time feedback from key sustainability professionals and decision-makers in the pharmaceutical industry.
Customised Focus Group Participation: Your brand will have the opportunity to participate in a focus group designed specifically around your product or concept. You can directly interact with experts in sustainability and gather qualitative feedback on your offerings, ensuring they meet the needs of the market.
Access to Industry Experts & Potential Users: Focus groups will be composed of key stakeholders in the pharmaceutical sustainability sector, including corporate sustainability officers, regulatory experts, and potential customers. This allows you to gather targeted insights from individuals who influence purchasing decisions or drive sustainability initiatives in the industry.
Actionable Product & Concept Feedback: Use the feedback gathered during the focus group to refine your product designs, adjust your sustainability strategy, or validate new concepts before going to market. These insights can help you make data-driven decisions and improve your market positioning.
Exclusive Brand Visibility: As the sponsor, your brand will be prominently featured throughout the focus group session, including on any event materials, digital screens, and during the group discussions at sustainability touchpoints. This ensures maximum visibility for your company as an innovator in sustainability.
Pre-Event and On-Site Promotion: The focus group session will be promoted through CPHI’s email campaigns, event app, and social media channels, driving awareness of your sponsorship and attracting relevant focus group participants. Your brand will also be highlighted in session signage and materials.
Real-Time Insights: Engage with participants during the session, ask in-depth questions, and collect immediate feedback on your products or concepts. This interactive environment allows you to address concerns and clarify ideas as they arise, ensuring that the feedback is comprehensive and relevant.
Post-Event Report: After the focus group session, you’ll receive a detailed report summarising the insights gathered. The report will include key themes, participant feedback, and recommendations for product refinement, allowing you to refine your approach and make informed business decisions.
Thought Leadership & Content Creation: Use the insights from the focus group to create valuable thought leadership content, such as blog posts, case studies, white papers, or webinars. Sharing the findings with your audience will reinforce your brand’s position as a leader in the sustainability space and demonstrate your commitment to innovation and collaboration.
Networking Opportunities: The focus group offers an excellent opportunity to network with industry experts and potential collaborators. Use this environment to forge new relationships, explore partnership opportunities, and gain direct access to influential sustainability professionals.
